There's nothing the internet loves more than rich people getting their asses handed to them - which is why the flooding at The Burning Man Festival is probably the topic of the week to jump on - ideal for current affairs, lifestyle or pop-culture creators.
If you're old enough to remember the Titan submersible disaster the other month, then you'll be well aware of just how sympathetic the internet can be when rich folks get into trouble.
Essentially, for the uninitiated, Burning Man is a week long festival that started in the 80's - what was once an underground gathering for bohemians, is now essentially a psychedelic-driven getaway for Silicon Valley aristocrats (like Mark Zuckerberg).
Burning Man's "10 Principles"
Anyone may be a part of Burning Man. We welcome and respect the stranger. No prerequisites exist for participation in our community.
Burning Man is devoted to acts of gift giving. The value of a gift is unconditional. Gifting does not contemplate a return or an exchange for something of equal value.
In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising. We stand ready to protect our culture from such exploitation. We resist the substitution of consumption for participatory experience.
Burning Man encourages the individual to discover, exercise and rely on their inner resources.Join the conversation in the 10 Principles blog series.
Radical self-expression arises from the unique gifts of the individual. No one other than the individual or a collaborating group can determine its content. It is offered as a gift to others. In this spirit, the giver should respect the rights and liberties of the recipient.
Our community values creative cooperation and collaboration. We strive to produce, promote and protect social networks, public spaces, works of art, and methods of communication that support such interaction.
We value civil society. Community members who organize events should assume responsibility for public welfare and endeavor to communicate civic responsibilities to participants. They must also assume responsibility for conducting events in accordance with local, state and federal laws.
Leaving No Trace
Our community respects the environment. We are committed to leaving no physical trace of our activities wherever we gather. We clean up after ourselves and endeavor, whenever possible, to leave such places in a better state than when we found them.
Our community is committed to a radically participatory ethic. We believe that transformative change, whether in the individual or in society, can occur only through the medium of deeply personal participation. We achieve being through doing. Everyone is invited to work. Everyone is invited to play. We make the world real through actions that open the heart.
Immediate experience is, in many ways, the most important touchstone of value in our culture. We seek to overcome barriers that stand between us and a recognition of our inner selves, the reality of those around us, participation in society, and contact with a natural world exceeding human powers. No idea can substitute for this experience.
Well done for getting that far.
You may notice that the tenets of the festival aren't exactly aligned with those of its clientele. Principles like 'radical self-reliance' wouldn't be the first thing you'd think of when someone tells you about Google employees shipping in boxes of lobster to the festival in 2017.
Safe to say, there isn't a lot of love for festival-goers from the wider, non-billionaire public. Which is why when a freak rainstorm hit the festival, cynics across the world rejoiced. The idea of Burning Man's harmonious community suddenly seemed at odds with the reports coming out of the flooded festival:
If you're going to make some content around this - here are a few angles to have a look at.
That should be enough to get you going. There's so much reaction to this already that you can start pretty much anywhere - from explainers to commentary, this story really has it all.