The Grain.

AI is making a lot of new things possible; conversations with the Creator just happen to be the latest thing on the list. In fact, AI is making all sorts of impossible interviews a reality. If you caught OpenAI’s release of Chat-GPT4 you’ll have seen the AI-generated avatars of Bill Gates and long dead philosopher Socrates going, quite literally, head-to-head over the threats and benefits of AI.

Behind the theatrics are a series of AI models that, when combined, give the impression of sentience.

This narrative device gives you the ability to host any celebrity from any age and put words in their mouth. The even better thing? It’s not been exploited by content creators yet. So, get on it and you could come out ahead with some seriously impressive and unique content. When you want to get started, you can check out a quick how-to on the creation process, here:

Using the technology to “speak to God”, is just one possible twist on this, here are three more to prove the power of the set-up:

As a story-telling device, this piece of trickery is relevant for just about every channel. Work with it imaginatively and we’ve no doubt you’ll find new ways of communicating with your audience while levelling-up your production value. And that, means clicks.

⚠️ Closing disclaimer ⚠️
The extent to which the law protects celebrities and their work from AI is still being defined. But if you want to play it safe, flagging your creation as an AI impression or selecting long dead / more abstract figures, would be a good start.

There's nothing the internet loves more than rich people getting their asses handed to them - which is why the flooding at The Burning Man Festival is probably the topic of the week to jump on - ideal for current affairs, lifestyle or pop-culture creators.

If you're old enough to remember the Titan submersible disaster the other month, then you'll be well aware of just how sympathetic the internet can be when rich folks get into trouble.

Essentially, for the uninitiated, Burning Man is a week long festival that started in the 80's - what was once an underground gathering for bohemians, is now essentially a psychedelic-driven getaway for Silicon Valley aristocrats (like Mark Zuckerberg).

You may notice that the tenets of the festival aren't exactly aligned with those of its clientele. Principles like 'radical self-reliance' wouldn't be the first thing you'd think of when someone tells you about Google employees shipping in boxes of lobster to the festival in 2017.

Safe to say, there isn't a lot of love for festival-goers from the wider, non-billionaire public. Which is why when a freak rainstorm hit the festival, cynics across the world rejoiced. The idea of Burning Man's harmonious community suddenly seemed at odds with the reports coming out of the flooded festival:

If you're going to make some content around this - here are a few angles to have a look at.

That should be enough to get you going. There's so much reaction to this already that you can start pretty much anywhere - from explainers to commentary, this story really has it all.